My Story and My Way of Understanding Real Estate Investment

From a very young age, I have been surrounded by construction, design, and entrepreneurship. I grew up in a hardworking family that, through effort and well-made decisions, was able to access certain comforts and luxuries. That upbringing instilled in me two principles that still define the way I work today:
the value of doing things properly and the importance of ensuring every financial decision truly makes sense.

I studied Technical Architecture, and for years I worked on construction projects, renovations, and real estate developments. I learned how to read plans, budgets, materials, and processes, but above all, I learned something that no degree ever teaches you:
not everything that looks like a good opportunity actually is, and in real estate, mistakes rarely show up on day one—they reveal themselves over time.

During the financial crisis in Spain, I witnessed many people lose a large part of their wealth. My own family among them. I experienced it firsthand. Not because the market was impossible, but because decisions were made without criteria, without proper advice, and without understanding the real risks involved.
At the same time, I saw others who, with the right strategy, not only protected their capital but multiplied it.

That was the moment I understood that my real value was not just in designing or building, but in helping people make well-thought-out real estate decisions.

Since then, I have been directly involved in multiple types of real estate operations:

• Purchasing properties below market value.

• Managing short-term rental properties with real, proven profitability.

• Structuring long-term rentals with solid, anti-squatter contracts.

• Managing properties using rent-to-rent strategies.

• Executing house flipping projects, including full renovations of apartments and luxury villas.

• Developing a residential building project from the ground up.

I’m not talking about theory. I’m talking about real operations, with real money and real risks, learning from every mistake and every challenge that appeared along the way.

Over time, my experience as an architect, builder, developer, and investor naturally led me to one very clear conclusion:
before buying a property, you must first understand whether it actually makes sense to buy it.

Today, I focus primarily on the purchase and sale of new developments and on real estate advisory services for clients who want to do things right from the very beginning. People who don’t want to waste time, money, or energy, and who understand that in this sector, it’s not about paying more or less, but about buying well or buying badly.

My work begins long before showing a property. It starts by listening, analyzing the context, the location, the product, the numbers, and the real objective of each client.
By putting clear criteria on the table, even when that means saying no, saying this isn’t the right time, or this deal simply doesn’t make sense.

I don’t work with everyone, and I don’t want to. I value my time and my clients’ time, and I firmly believe that a strong professional relationship starts with honesty, respect for the process, and clear decisions.

If I can help you, I’ll tell you.
And if I can’t, I’ll tell you that too.

Because my way of working isn’t about closing deals, but about doing them right.